"BBQ Done Blow'd Up"

It pained me to type that title almost as much as it pained me to listen to it on a Subway commercial for their new BBQ Beef Brisket sandwich. What could they have possibly been thinking when they came up with that slogan for their new sandwich? Maybe it's based off of some pop-culture tidbit I'm not aware of, like those little Quiznos creatures, who knows. Maybe they hired Cletus from the Simpsons to write their commercials. Either way, my IQ dropped a few points when I heard it.